P&O Princess Cruises plc (“P&O Princess”) yesterday saw the launch of its shares on the London Stock Exchange and of its ADRs on the New York Stock Exchange (“POC”). This move follows the demerger of the company from the P&O Group.

P&O Princess is the third largest cruise company in the world by revenue, operating six brands:

• Princess Cruises, in the North American market;
• P&O Cruises, the UK’s largest premium cruise brand;
• Aida Cruises, one of Germany’s fastest growing cruise companies;
• the successful P&O Cruises in Australia,
• Swan Hellenic in the UK and
• Seetours International in Germany.

Commenting from New York, Peter Ratcliffe, Chief Executive Officer of P&O Princess Cruises, said:

“As one of the big three cruise companies in the world, P&O Princess Cruises can now be properly valued by international investors alongside its competitors in the premium and contemporary cruise markets."